{
 "domain": "cotopaxi.com",
 "name": "Cotopaxi",
 "logo": "data:image/png;base64,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",
 "sales_mo": 9744629,
 "platform": "shopify",
 "plan": "Shopify Plus",
 "snapshot": "2026-10-31",
 "brand_colors": {
  "primary": "#ff4611",
  "secondary": "#ff9475",
  "text_on": "#000",
  "source": "logo"
 },
 "products": [
  {
   "title": "Allpita Mini Bag Del Día Light",
   "price": "20.00",
   "image": "https://cdn.shopify.com/s/files/1/0281/7544/files/2026-holiday-x-instax-s-layflat-allpita-light-mode-r.png?v=1793290313&width=240",
   "created": "2026-10-27",
   "url": "https://cotopaxi.com/products/allpita-mini-bag-light-mode"
  },
  {
   "title": "Allpa 18L Daypack Light Mode",
   "price": "130.00",
   "image": "https://cdn.shopify.com/s/files/1/0281/7544/files/2026-holiday-x-instax-s-layflat-allpa-18l-light-mode-r.png?v=1793218149&width=240",
   "created": "2026-10-26",
   "url": "https://cotopaxi.com/products/allpa-18l-daypack-light-mode"
  },
  {
   "title": "Cotopaxi x FUJIFILM instax™ Bundle",
   "price": "175.00",
   "image": "https://cdn.shopify.com/s/files/1/0281/7544/files/f26-cotopaxi-x-fujifilm-instax-bundle-03-r.png?v=1793025696&width=240",
   "created": "2026-10-22",
   "url": "https://cotopaxi.com/products/cotopaxi-x-fujifilm-instax-bundle"
  },
  {
   "title": "Viaje 45L Travel Duffel",
   "price": "150.00",
   "image": "https://cdn.shopify.com/s/files/1/0281/7544/files/1200x1200png-S26UViaje45LTravelDuffelAster_F.png?v=1769123048&width=240",
   "created": "2026-10-14",
   "url": "https://cotopaxi.com/products/viaje-45l-travel-duffel-copy"
  }
 ],
 "apps": [
  {
   "name": "Cartix Cart Discount + Upsell",
   "icon": "/icons/4bcae1b0f82da07c.png",
   "installed": "2026-09-25"
  },
  {
   "name": "Swym Back in Stock Alerts",
   "icon": "/icons/8d6b4bbb31741c98.png",
   "installed": "2026-09-17"
  },
  {
   "name": "ExpertVoice",
   "icon": "/icons/a229f43b5a353447.png",
   "installed": "2026-09-03"
  },
  {
   "name": "RCC: Google AI Commerce Search",
   "icon": "/icons/35890db008a770c0.png",
   "installed": "2026-07-06"
  }
 ],
 "signals": {
  "meta_ads": {
   "label": "Running 28 Meta ads on Audience Network, Facebook, Instagram",
   "date": "2026-10-30"
  },
  "free_shipping_offer": {
   "label": "Free shipping over $99",
   "date": "2026-10-30"
  },
  "markdowns_live": {
   "label": "7 of the newest 12 products are marked down",
   "date": "2026-10-30"
  },
  "product_launch": {
   "label": "6 new products in 30 days · newest: Allpita Mini Bag Del Día Light",
   "date": "2026-10-27"
  },
  "app_installed": {
   "label": "Installed Cartix Cart Discount + Upsell",
   "date": "2026-09-25"
  },
  "new_in_role": {
   "label": "Christopher Degaetano started as Vice President, Brand Creative in Sep 2026",
   "date": "2026-09-01"
  },
  "tech_installed": {
   "label": "Added Nostra",
   "date": "2026-08-06"
  },
  "multi_market": {
   "label": "Sells in 221 countries",
   "date": "2026-10-31"
  }
 },
 "scan_tools": [
  {
   "name": "Signifyd",
   "icon": "/icons/94743ac4e4ecd2e0.png",
   "installed": "2026-03-17",
   "found_by": [
    "store index",
    "site scan"
   ]
  },
  {
   "name": "Klarna",
   "icon": "/icons/cf65d1bb33bf6c0e.png",
   "installed": "2024-07-09",
   "found_by": [
    "store index",
    "site scan"
   ]
  },
  {
   "name": "Dynamic Yield",
   "icon": "/icons/fbdb2fc4fab7911d.png",
   "installed": "2023-01-26",
   "found_by": [
    "store index",
    "site scan"
   ]
  },
  {
   "name": "Loop Returns",
   "icon": "/icons/b00933144f302a0e.png",
   "installed": "2020-05-11",
   "found_by": [
    "store index",
    "site scan"
   ]
  }
 ],
 "facts": {
  "funding": "Backed: Venture Round"
 },
 "role": {
  "name": "Christopher D.",
  "initials": "CD",
  "title": "Vice President, Brand Creative",
  "month": "Sep 2026",
  "date": "2026-09-01"
 },
 "people": [
  {
   "initials": "AA",
   "title": "Vice President of Impact and Sustainability",
   "seniority": "c_suite",
   "email": "a•••••@cotopaxi.com",
   "tier": "verified"
  },
  {
   "initials": "CN",
   "title": "Senior Director of Product Development for Packs & Equipment",
   "seniority": "head_director",
   "email": "c•••••@cotopaxi.com",
   "tier": "verified"
  },
  {
   "initials": "DC",
   "title": "Chief Marketing Officer",
   "seniority": "c_suite",
   "email": "d•••••@cotopaxi.com",
   "tier": "verified"
  },
  {
   "initials": "DL",
   "title": "Vice President of Retail",
   "seniority": "c_suite",
   "email": "d•••••@cotopaxi.com",
   "tier": "verified"
  }
 ],
 "prospects": [
  {
   "name": "Young Living Essential Oils",
   "domain": "youngliving.com",
   "logo": "data:image/png;base64,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",
   "signal": {
    "kind": "product_launch",
    "label": "New product published",
    "date": "2026-10-13"
   }
  },
  {
   "name": "boAt",
   "domain": "boat-lifestyle.com",
   "logo": "data:image/png;base64,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",
   "signal": {
    "kind": "product_launch",
    "label": "17 new products in 30 days · newest: boAt Aavante Bar Prime B300 | 300W 5.1 Channel Sou",
    "date": "2026-10-28"
   }
  },
  {
   "name": "Mossy Oak",
   "domain": "mossyoak.com",
   "logo": "data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACAAAAAgCAYAAABzenr0AAAEWElEQVR4nO2WXWxTZRjHf6fno6fQdl23lW5dYQM6PtyC2YZMMARD/IAsUVQEE00UowHUxAtB4oUXBhMvjDcavViIyaLGqEgCRkJQ5MuAbDEyNhRhdAP2va7ruq7tes55vQAqS8tXNOFm/7tzzpPn/zvP87xPXkkIIbiHst1L82mAaYBpAADl7sIFVibFRCLK+PgoieQY6XQKYRpEx8bRVBWHruNyFeB2eynw+JBV538HSE9E6e0P81dnO+GeMBeH+xkcjnDmSjeGafDWmnVs3/YRqVQal3MGPp+XYHkpVQsqWbniQWrrGigrX4Bks+fklm61CWMjV+g418qJMy1EYlEkRaaiyEdr+ALH/+zg4tAghmXyZH0DVbKXpl27GRqOTslht6sse6CaTS9toLHxGYpK5t0eYDI1Tlv7UX5pPUIynSYUCDLHN4tYYpzPDv7Iz21/ABKqLGOYJn6Pm+Y336a5eS9Nu3ZjWVbOz2iawpZX17Njxzv4A9XZ9zlDOB7rY/9PX/DDsQPMKw2wdmkDobIADs3Ol8cOsa/lNxRZQZVlAATg1B2MjsV58fknqKkJ5a3m5KTBx59+TXPzLlITI/kBEvFB9h/6hnDvJR6prWd2cQmGaQLQExnicEc7LocDaUoNwbRAiKvl3vzKsxQXF+aFsCzBd98foK/3Qi6AZRmcbjtCZDTK8sXVKLKMca2UQghOXjhHLJnEJk0tmoxE1/AgoxMJLFOwbGkN9XX35QUA6O+PEI+P5gLERnrpvNxJVTCYNQXQFJWDp3/nwz3f5vTLEoAkqA4EMSWBXVdJpzMUelw3BQjNn43XW5J9zh7DsXgEwzDQVQ3rhrkUQlDiKsDvKSSSSICwsATXKpRh58YXqCoq49DhU7T92kFd7WK6u3vzmiuKzPqn1+Dz/3sSsgC6pjNpGKQmJ3E6HFmIjGlQH6pi62ONvLf7K4oKCnkotJA9rSdpmL+AJbMr2fl+E4ePtgAww6Fn5+ZGSZLEa5s3sO6pjWh2dy6Ap6icitIA4f4+aubOQ7qhDRnD4P658/lk01bKS3w4dZ1YMslYJsXf5y/R0tqeTTiRTOWYe71uXt/yHFu3vMGsssVTvmXbatdd1C5ZRaHLxdnuMOlMBkWWkSQJSwg8M2dSUzkXt8OBpii8vPpRRkYj2GQbppl77gF0XWPN4yv4vOkDtm1/l1mB3OGcsopL/CFWLm+krf04nT2Xcdh1SjyF6JqGoqoIIbDZbIDE5eEhMkJCd+ooigzpqzk0TSVQVsyqlUtZu3Y1y1c8jL+0Cpucu4bhJpswnYoz0Heezq6zXBnowTQN0pkMmqoy064jgL2nTjA0Psai8iD2iEFXVy8VFeXU1VazaFENcyoX4i4oRbKpeY1vCXBdlmWQTESJRgeIRAdITMSJxWNMpNKkMmkENqqCc/D7/MxwuHG6irDr7tua3jFAfl0Pl24Zdae6y/vA/2d8Xff8RjQNMA0wDfAPXHW4dqipDDoAAAAASUVORK5CYII=",
   "signal": {
    "kind": "product_launch",
    "label": "New product published",
    "date": "2026-10-16"
   }
  },
  {
   "name": "Roller Rabbit",
   "domain": "rollerrabbit.com",
   "logo": "data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACAAAAAgCAYAAABzenr0AAALNUlEQVR4nIWXaXCe1XXHf+c+y7vrfbVLtow3jBcZbxK4DF5Ik9QEO6FpC2liyrSTthPaAIYJbadT6DQMECaUDEyTQD/QtDRhoAmhQFk6xgtxMQbZyLItgRd5kWXtr5ZX7/o8995+kOQ4GWY4H+9z7/n/7znnued/ZNuuHXyadXc1S6FYVu0bsxqg51jzgkqgt1lrtwqsQ1hirY0DiEjBWs4BnSKy1/ect1deO9AH0HGoxolFfdO6dtB+Go58GoGujxrVmvVDBuB4Z+PaUJvvWGtvFZFUGGoCrQFQItZYizFGPNfB9zystQA5EXnNdZ0nV68dPAzQ2VHvrGsf0Z9JYG5j/9mro6Pjk48bY+8GxFpLqRyEtZkUmaqEyqQSEov6Uq4ElMoVxifz5uLQmPFcB89zXWMMIoKI/LAmnXzgqqvPFj+NxG8QmNvQ3dW8shKEPzfGrFJKCAIduq7jtLUulfrqKha3NBKEmvHJHK7r4DoOEd9jaGyCPe8fYzyXt7GIHxpjXECUUp94rvOHrWsHT/w2icsE5j4c72y6PgjD/7XWpkUk0Np48ViEHVvbqE6nuDAwwrn+YQZGxpnI5QFIxWO0tS5h+eIWcvkC7x89ycdn+4lHI9YYEwKeiOQ81/3C6nWDH1xJQrbt2nE5591dzcvKleDDOXDAM8bYP/nKTfLx2X4KxTJdJ88ThCG+5+I6DgDhbE0snt/ItddcxbyGWt781WHO9A3ZWMQXa21grfVEJBfxvY2r1gz0zJFwu7uaZc36ATN8cYUfBGMvz4ErJd50oWQ3bVgppXKFrk/OkcsXiUZ8Ip6LsRZrLSKC5zggQk/vRbQx1KRTbG5bRf9QFsCKiAcE1tpUJQh/ceH04rZ17WeL3V3NogrFsgIYGBp7VBuzeu7m5UpgXceRZQubMbNA8VgUx1EwU1yIyGwiQUSoSSc5f2mE85eGiXguyxfPl/HJaSpBYLU2nlIqMMasHJ+a/h5AoVhWbvvGrD5xtKnV2HCXUoogCF2lxNZmqmThvHpK5YDsZI6R8SmMMQSBxnEUiViEaMQHoFgOKBTLaGOwoaant5+F8xpYsXg+6WRcxiZyXBrOkp2admMRH2vt3cc7G59r3zh01AUIQr1LBKdUDsK66pTb3rrURiMe0YiP4zgcPtHLkpZGvrF9M7WZFGMTOXYf7OLYqfOICEsXNHLzpg001KQZGZ/ilXcOcbDzE1Ysmc/qZVcxODrOmuUL+bi3Xzo/Phd6nuNi9S7gz+Sqz/9Ffbkc9FRCXdtYmzZbr2tVvufyUc9ZJnMFhsYm+ONbNvHgt27j2MnznLs0QjIeZfuWNrbf9QixqM/Pvn8fr+/rYGq6yMol81m7YhH/8NTPeP61/TTUpGmur2bRvHqSiRgTuYLZ836XEpHJWMRvdY21X9TW1kY81+zcsUVVwpAX/ucA2ckcU9NFvnxTO4/cu5Pb73+C3QePXn4zet9+hvqaKjKpBONTeb754A/R2qCUcPOm9bz4z9/h0sg4bx34iOzkNGf6Btm0YSXtrVerWMQLX3rrvbTvu1tVGOjNYahZsaTFHD91wb6+r4PB0XHi0QjWWr6+fTM/fX0/b+4+RFNdNTXpFHXVVQCUKwG5fBGA2szMelNdNa+98wH/8epevnbzjWhtSMQilCshh7pOMZUv0libIZ2KE1TCLyptzPpMKsHa5QvlSE+vnDo/QDIeJdQGYy1T0wXqMjOAhVIZAaz5dV8REayxsz3AUiiWAWhprL38UGljifge2ckcJ05foLE2I011GYrlygolIguDMKRUCRzfc43nOthZ/8lYlOdf3c8tW9p45tFvk0klyE5NM57Lo83M4+M4ilBrxqfyjE/lyVQlePbhv2bbjet5/tX9xKM+YNFaE2rDsZPnyRWKTmzmD0q7Qair5jXUUF2VZDpfUkopKkGAtZBMRDnS3csf3Ps4j+7aSefLT3Ls5HmykznmN9SitUFrw8J59fz8Bw/QWJehdekCTpzp45a7HuHE6QvEojPhj0Y8rl12FTesW06xVEEbi+M4C10ArOWaRfP4m29+ldGJKXr7Bvng2Gn6h7Mk4hHe/r9O/uj3bqC+Os3g6ASlcgVtDKVKgFMsEYSaiVyeciWgqTbDke4z7D54lJqqJDJbH+2tS9nctopAaz7pvchIdhLPdbQ0bPrTPm1MS1NdxmRSCbVq6QJiUR/Pdeg4foYDR3r4rx88QDIe5c6/e4qh7CQAp9/8EX/18LMk41Ee3XUHq2+9lyDQNNal+cmj9zA+Oc19jz/HthvXE4v6jI5PcXEoy9DoBIVSWWtjHNdxupWInFMi9A9l7YfHT7Pvw+P0DYxijOVzG1fzwhP3E4v6/P7d36MShjTVZZjfUEM06pFKxFBK4ToODTVpmuqrCULN7fc9QV11FS98/36a6qs51z/McHaKiVyekfGZCzhKYa2dUMBRpQRrsauWLuCtZx9i55e38u//vZd0MsH2LW385T/+mIjvEfE9tDZMTReYzpcQERylKJbLlIMQrTWxiI+xhu/++CW2XtdKJhnn7QOdPPit23jl6b9l0fxGwlBbAZRIl1JK9gqC1lrSyTjJRNS++OYB7vzKTdx561Z+8speqpJxKkFAGGqUmmlGyUQU13HwPZeqRBw125gKpTJKFIvmN/D0f77BN3ZsZtedO3ju5XeoyaRsOhkjCPVcQ9vrRiP+7nyhNJiIR5uO9PTax/71F/LwPV+nUCxz/+P/hlKKm65vZfdBTXm2MQWh5t2ObvoGR/E9lz2HjpEvloj6Pi2NdfieS7kS8FFPL3sOdfHYfXfgug7/9KOXpOvkeZuIRV2sHfN8d69s27WDo0fqn9La3CMiwXSh5CViEVssV8RzXb6980vkC2Wa66vJF0sMZ6d45/0uzvUPU5WIATCVL7JySQvrVy6mLpOiuirJwaOfEPE9XtvXQSzi4zrKFkoVScajgbXWc5R6Zm3byF0ugOe6TxkT/Lm1Nl6ViBltjMSjEatE5PV9HUwXSmRSCTJVSW7ZvIHG2jSv7vmQUxcGcB3FuhWL+ernNwLw4fFTXBg4QaFUYWJqmkwqDhZrrJVZ356IlD3PfRJAam+402nfmNVdRxoe1MZ811obzCoYC1CqBOIohTYGgLXLF/E7a5ZRXZXkhTcOkMsXeez+O+g+08dLb71H/9AYSgTHUTiOgxKZe7dlzrdS6uG1G4Yf6jhU4/ymKj5c/ytjzCYRmdNwVgRmBNFMkeXyRZYuaOJLWzawaF49YxM5Gmoz/MtP36D34iCpRBxr53oD1v76cGCt9YBDt2/fcsPp4V9aAAUzgwhALOLfJiIXZ8EDQIyxMufIGEM6Faf34iBHPz7L0NgkNekUb7x7mDN9g1Ql42itrwSXK8FF5FIs6t92eviXdg7TBVizfsjMqNT+we6u5t8tV4I91toWIBARx1qrZsUlWhuJ+j69F4cwFmIRj0vDWVzXQWuDiNhZAiIixlqrmZHllyK+94WV1w70zWAN6csRAFjXPqI7O+qdVWsGTsWjkeuUUgdExLPWKhEJZDaX1lpcV9mR7JQNgpBNG1ZSKFWuzDUzqZNg9qwnIu/FIv71V8rxub2XCVxJYvnq/sF1bSObHaX+XkRy1lrPWquMtUZEtLUYwIyMT5rD3b1mODupXdcxM63fGmutmg153lHqofXtozeuuPZS/2eOZnN25XDac6x5QaUS3mus/RrQMhteRIQg1JTKFVKJGFeuA5eUkhc913161ZqBc7/t8zMJzNmVjE92t6RL5coma+xWi11vLXUiElNKrNamJMKoIEdFyf5oxH/3mlUXJ2FmPJ8b8T/N/h9Co9hU+TVuawAAAABJRU5ErkJggg==",
   "signal": {
    "kind": "product_launch",
    "label": "7 new products in 30 days · newest: Mistletoe Stripe Quilted Ruffle Pouch",
    "date": "2026-10-21"
   }
  },
  {
   "name": "American Meadows",
   "domain": "americanmeadows.com",
   "logo": "data:image/png;base64,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",
   "signal": {
    "kind": "product_launch",
    "label": "17 new products in 30 days · newest: Smokey Mountain Mint",
    "date": "2026-10-13"
   }
  },
  {
   "name": "Torani",
   "domain": "torani.com",
   "logo": "data:image/png;base64,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",
   "signal": {
    "kind": "tech_installed",
    "label": "Added Amplitude",
    "date": "2026-09-07"
   }
  }
 ],
 "stats": {
  "as_of": "2026-11-06T00:28:13+00:00",
  "stores_tracked": {
   "label": "Stores tracked",
   "value": 14379842,
   "as_of": "2026-10-31T02:25:42+00:00",
   "source": "store index stores loaded into the database",
   "hero": true
  },
  "people": {
   "label": "People found",
   "value": 21542382,
   "as_of": "2026-11-06T00:28:13+00:00",
   "source": "people rows",
   "hero": true
  },
  "work_emails": {
   "label": "Work emails",
   "value": 4728497,
   "as_of": "2026-11-06T00:28:13+00:00",
   "source": "people with a work email",
   "hero": true
  },
  "verified_emails": {
   "label": "Verified work emails",
   "value": 2827485,
   "as_of": "2026-11-06T00:28:13+00:00",
   "source": "work emails a checker confirmed",
   "hero": true,
   "of": "work_emails"
  },
  "decision_makers": {
   "label": "Decision-makers",
   "value": 4122757,
   "as_of": "2026-11-06T00:28:13+00:00",
   "source": "people flagged as decision-makers",
   "hero": true
  },
  "phones": {
   "label": "Mobile and direct phones",
   "value": 486539,
   "as_of": "2026-11-06T00:28:13+00:00",
   "source": "people with a mobile or direct number",
   "hero": true
  },
  "dated_signals": {
   "label": "Dated signals",
   "value": 2301469,
   "as_of": "2026-11-06T00:47:54+00:00",
   "source": "signal rows with the date the event happened, not expired; site states and undated facts excluded",
   "hero": true
  },
  "meta_ads_stores": {
   "label": "Stores running Meta ads",
   "value": 75426,
   "as_of": "2026-11-06T00:43:31+00:00",
   "source": "stores with an active Meta ads signal from the Meta Ad Library (dashboard census)",
   "hero": false,
   "note": "The Meta Ad Library check has covered part of the stores so far."
  },
  "dtc_confirmed": {
   "label": "Confirmed DTC brands",
   "value": 3540898,
   "as_of": "2026-11-06T00:49:51+00:00",
   "source": "stores the AI check labeled a DTC brand (haiku.json decision_counts.dtc)",
   "hero": false,
   "note": "Not a headline number yet: the DTC filter is still being tuned."
  },
  "index_analysis": {
   "source": "store index",
   "as_of": "2026-10-30T12:47:20+00:00",
   "total": 15310577,
   "rows": [
    {
     "key": "passed_rules",
     "label": "Pass our rules",
     "value": 4242230,
     "as_of": "2026-10-31T02:25:42+00:00",
     "method": "keep reasons: rules_v2:pass (main, $10k+/mo, incl. held for Haiku review) + rules_v2:pass_small (under $10k/mo) + stores that passed and Haiku then rejected (blacklist:*)"
    },
    {
     "key": "dtc_confirmed",
     "label": "Confirmed DTC brands",
     "value": 168796,
     "as_of": "2026-10-31T02:45:51+00:00",
     "method": "kept stores the Haiku review labeled dtc_brand (haiku.json by_group, kept groups)"
    }
   ],
   "passed_rules": 4242230,
   "dtc_confirmed": 168796
  }
 },
 "compare": {
  "loaded": {
   "label": "Stores loaded into the database",
   "value": 14379842,
   "as_of": "2026-10-31T02:25:42+00:00",
   "method": "rows in storedata.companies, one per store domain (cached group-by of keep verdicts)"
  },
  "passed_free_rules": {
   "label": "Passed the free rules",
   "value": 9306812,
   "as_of": "2026-11-06T00:49:56.521Z",
   "method": "keep verdicts: rules_v2 kept (10,406,165) + haiku_rescue (24,647), funnel_cache.json"
  },
  "rejected_not_dtc": {
   "label": "Rejected as not a DTC brand",
   "value": 643016,
   "as_of": "2026-10-31T02:25:42+00:00",
   "method": "free-rule rejections for dropship, print on demand, marketplace, service and 150+ vendor stores, plus kept stores the Haiku review labeled not DTC (moved to the blacklist); size, inactive and dead-catalog rejections not counted",
   "by_rule": 414927,
   "by_haiku": 228089
  },
  "haiku_confirmed_dtc": {
   "label": "DTC brands confirmed by the AI check",
   "value": 3540898,
   "as_of": "2026-11-06T00:49:51+00:00",
   "method": "haiku.json decision_counts.dtc, every tier"
  },
  "share_dtc_of_index": {
   "label": "Share of the store index index",
   "value": null,
   "as_of": "2026-10-31T02:45:51+00:00",
   "method": "haiku_confirmed: Haiku-confirmed DTC brands / stores listed; kept: stores kept after the free rules and the Haiku review / stores listed",
   "haiku_confirmed": {
    "label": "Haiku-confirmed DTC brands",
    "value": 1.1,
    "unit": "%"
   },
   "kept": {
    "label": "Kept after the free rules",
    "value": 25.79,
    "unit": "%"
   }
  },
  "stores_with_dm_email": {
   "label": "Stores with a decision-maker's work email",
   "value": 297818,
   "as_of": "2026-11-06T00:28:13+00:00",
   "method": "people.json totals.stores_with_dm_email (people lookups still running)"
  },
  "people_with_mobile_or_direct": {
   "label": "People with a mobile or direct phone",
   "value": 345457,
   "as_of": "2026-10-31T02:18:32+00:00",
   "method": "people rows with a mobile or direct number (people.json totals)"
  },
  "stores_with_inbox": {
   "label": "Stores with an email inbox found on their site",
   "value": 1475083,
   "as_of": "2026-10-31T02:46:00+00:00",
   "method": "stores whose own site scan found at least one inbox (site_scrapes counts)"
  },
  "stores_with_phone": {
   "label": "Stores with a phone number found on their site",
   "value": 1231918,
   "as_of": "2026-10-31T02:46:00+00:00",
   "method": "stores whose own site scan found at least one phone number (site_scrapes counts)"
  },
  "stores_with_meta_ads_live": {
   "label": "Stores running Meta ads",
   "value": 1458,
   "as_of": "2026-10-31T02:17:34+00:00",
   "method": "stores with a live Meta ads signal (Meta Ad Library via treg, not expired)"
  },
  "storeleads_index_total": {
   "label": "Stores listed in Store Leads",
   "value": 15310577,
   "as_of": "2026-10-30T12:47:20+00:00",
   "method": "Store Leads' own store count when the full pull was planned (pull.json plan.listed)"
  },
  "ai_not_dtc": {
   "label": "Labeled not a DTC brand by the AI check",
   "value": 4945769,
   "as_of": "2026-11-06T00:49:51+00:00",
   "method": "haiku.json decision_counts.not_dtc"
  },
  "ai_labels": {
   "as_of": "2026-11-06T00:49:51+00:00",
   "method": "haiku.json label_counts",
   "rows": [
    [
     "Service or digital",
     2884763
    ],
    [
     "Resellers",
     1316035
    ],
    [
     "Wholesale and B2B",
     660161
    ],
    [
     "Nonprofit and other",
     532256
    ],
    [
     "Inactive",
     213766
    ],
    [
     "Dropship",
     32009
    ],
    [
     "Marketplaces",
     15225
    ],
    [
     "Print-on-demand",
     11652
    ]
   ]
  }
 },
 "stats_as_of": "2026-11-06T00:28:13+00:00",
 "export": {
  "snapshot": "2026-10-31",
  "stores": 1500,
  "people": 313975,
  "emails": 72867,
  "signals": 1453,
  "states": 2663
 },
 "built_at": "2026-10-31T02:48:11+00:00",
 "numbers_refreshed_at": "2026-11-06T00:49:56.521Z"
}