{
 "domain": "cotopaxi.com",
 "name": "Cotopaxi",
 "logo": "/brand/sources/cotopaxi.png",
 "snapshot": "2026-10-31",
 "products": [
  {
   "title": "Allpita Mini Bag Del Día Light",
   "price": "20.00",
   "image": "https://cdn.shopify.com/s/files/1/0281/7544/files/2026-holiday-x-instax-s-layflat-allpita-light-mode-r.png?v=1793290313&width=400",
   "created": "2026-10-27",
   "url": "https://www.cotopaxi.com/products/allpita-mini-bag-light-mode"
  },
  {
   "title": "Allpa 18L Daypack Light Mode",
   "price": "130.00",
   "image": "https://cdn.shopify.com/s/files/1/0281/7544/files/2026-holiday-x-instax-s-layflat-allpa-18l-light-mode-r.png?v=1793218149&width=400",
   "created": "2026-10-26",
   "url": "https://www.cotopaxi.com/products/allpa-18l-daypack-light-mode"
  },
  {
   "title": "Cotopaxi x FUJIFILM instax™ Bundle",
   "price": "175.00",
   "image": "https://cdn.shopify.com/s/files/1/0281/7544/files/f26-cotopaxi-x-fujifilm-instax-bundle-03-r.png?v=1793025696&width=400",
   "created": "2026-10-22",
   "url": "https://www.cotopaxi.com/products/cotopaxi-x-fujifilm-instax-bundle"
  },
  {
   "title": "Todo 1L Shoulder Bag",
   "price": "45.00",
   "image": "https://cdn.shopify.com/s/files/1/0281/7544/files/1200x1200png-S26UTodo1LShoulderBagAster_F.png?v=1769189432&width=400",
   "created": "2026-10-14",
   "url": "https://www.cotopaxi.com/products/todo-1l-shoulder-bag-copy"
  }
 ],
 "role": {
  "name": "Dana Whitfield",
  "title": "Vice President, Brand Creative",
  "month": "Sep 2026",
  "date": "2026-09-01",
  "url": "https://www.linkedin.com/in/dana-whitfield-example"
 },
 "source_evidence": {
  "checked_at": "2026-10-31T04:28:56.007681+00:00",
  "profile": {
   "name": "Dana Whitfield",
   "initials": "DW",
   "pronouns": "She/Her",
   "photo": "/brand/faces/dana.webp",
   "title": "Vice President, Brand Creative",
   "company": "Cotopaxi",
   "headline": "VP, Brand Creative at Cotopaxi · Brand storytelling for outdoor and lifestyle brands",
   "location": "Salt Lake City, Utah, United States",
   "followers": 2148,
   "url": null,
   "url_display": "www.linkedin.com/in/dana-whitfield-example",
   "education": "University of Utah",
   "education_degree": "Bachelor of Fine Arts, Graphic Design",
   "education_dates": "2008 – 2012",
   "about": "Creative leader who builds brands people want to wear outside. I run creative teams across photo, video, design and copy, and I care about work that sells and still feels like the brand.",
   "post": "I'm happy to share that I'm starting a new position as Vice President, Brand Creative at Cotopaxi.",
   "roles": [
    {
     "title": "Vice President, Brand Creative",
     "company": "Cotopaxi",
     "type": "Full-time",
     "dates": "Sep 2026 – Present · 3 mos",
     "place": "Salt Lake City, Utah · On-site",
     "summary": "Leading the global creative team across brand, product and retail campaigns.",
     "skills": "Creative Direction, Brand Strategy and +4 skills"
    },
    {
     "title": "Creative Director",
     "company": "Ridgeline Outfitters",
     "type": "Full-time",
     "dates": "Mar 2022 – Aug 2026 · 4 yrs 6 mos",
     "place": "Denver, Colorado · Hybrid",
     "summary": "Built the in-house studio and relaunched the brand across site, email and paid social.",
     "skills": "Art Direction, Team Leadership and +2 skills"
    },
    {
     "title": "Senior Art Director",
     "company": "Northfold Studio",
     "type": "Full-time",
     "dates": "Jun 2018 – Feb 2022 · 3 yrs 9 mos",
     "place": "Portland, Oregon",
     "summary": "",
     "skills": "Campaign Development, Photography Direction"
    }
   ],
   "example": true
  },
  "website": {
   "url": "https://www.cotopaxi.com/",
   "title": "Cotopaxi · Gear for Good",
   "http_status": 200,
   "html_bytes": 350333,
   "tools": [
    "Nostra",
    "Signifyd",
    "Klarna",
    "Dynamic Yield",
    "Loop Returns"
   ],
   "script": "axios.post('https://production-access-api.cotopaxi.com/klaviyo/addEmailToKlaviyoList', data)",
   "code_note": "Relevant script attributes excerpted from the fetched HTML. Tracking identifiers omitted.",
   "hero_image": "https://cdn.shopify.com/s/files/1/0281/7544/files/Frame_4331_156a8f14-4ff9-4a65-a452-e640717bc084_800x.png?v=1791980075",
   "technology": "Klaviyo",
   "technology_evidence": "The first-party email signup submits to a Cotopaxi endpoint explicitly named addEmailToKlaviyoList.",
   "source_line": 2819,
   "detected_at": "2026-10-31T04:28:56.007681+00:00",
   "caveat": "Integration detected, not a claim that every Klaviyo feature is active or an installation date.",
   "logo_url": "https://www.cotopaxi.com/cdn/shop/files/favicon_1_32x32.png?v=1613684591"
  },
  "funding": {
   "url": "https://www.baincapitaldoubleimpact.com/news/cotopaxi-secures-growth-investment-led-bain-capital-double-impact",
   "publisher": "Bain Capital Double Impact",
   "title": "Cotopaxi Secures Growth Investment Led By Bain Capital Double Impact",
   "date": "2021-09-08",
   "location": "Salt Lake City, Utah",
   "company": "Cotopaxi",
   "investor": "Bain Capital Double Impact",
   "round": "Growth investment",
   "amount": null,
   "board_appointment": "Cecilia Chao",
   "summary": "Bain Capital Double Impact led an investment in Cotopaxi to support international expansion, sustainable products and its social-impact mission. Cecilia Chao joined the board as part of the investment.",
   "paragraphs": [
    "The investment was announced in Salt Lake City on September 8, 2021. Its stated priorities included expanding the brand’s global reach and supporting its approach to sustainable outdoor products.",
    "The announcement identifies Bain Capital Double Impact as the lead investor and names Cecilia Chao as a new member of Cotopaxi’s board. It does not disclose an investment amount.",
    "Cotopaxi was founded in 2014. At the time of this announcement, it sold through its own website and stores, alongside retail partners including REI, Moosejaw, MEC and Backcountry."
   ],
   "historical": true
  },
  "source_policy": "Public website HTML/catalog, LinkedIn profile, Meta Ad Library, Glassdoor listings and investor announcement. No store database records are used as evidence.",
  "catalog": {
   "url": "https://www.cotopaxi.com/products.json?limit=12",
   "checked_at": "2026-10-31T04:28:56.007681+00:00",
   "returned_products": 12,
   "note": "Public catalog sorted by created_at for this captured sample; creation date is not a confirmed public launch date."
  },
  "meta": {
   "publisher": "Meta Ad Library",
   "url": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&q=Cotopaxi&search_type=keyword_unordered",
   "checked_at": "2026-10-31T04:28:56.007681+00:00",
   "country": "United States",
   "filter": "Active ads",
   "search": "Cotopaxi",
   "keyword_results": "~150",
   "count_caveat": "Keyword results include partners and unrelated advertisers. This is not a Cotopaxi-only ad total.",
   "advertiser": "Cotopaxi",
   "advertiser_url": "https://www.facebook.com/cotopaxigear/",
   "ads": [
    {
     "id": "1365348535303275",
     "started": "2026-08-29",
     "status": "Active",
     "copy": "Never one w/o the other: great day + great gear.",
     "summary": "Back-to-campus gear campaign",
     "format": "Video",
     "duration": "0:17",
     "versions": "Multiple versions",
     "url": "https://www.facebook.com/ads/library/?id=1365348535303275"
    },
    {
     "id": "1574729367733554",
     "started": "2026-09-04",
     "status": "Active",
     "copy": "In a sea of blah bags, Coraza stands out.",
     "summary": "Coraza luggage campaign",
     "format": "Video",
     "duration": "0:29",
     "versions": "2 ads share creative and text",
     "url": "https://www.facebook.com/ads/library/?id=1574729367733554"
    },
    {
     "id": "2512618345880400",
     "started": "2026-06-05",
     "status": "Active",
     "summary": "Allpa Adventure Pack campaign",
     "format": "Link creative",
     "versions": "Multiple versions",
     "url": "https://www.facebook.com/ads/library/?id=2512618345880400"
    }
   ]
  },
  "jobs": {
   "publisher": "Glassdoor",
   "checked_at": "2026-10-31T04:28:56.007681+00:00",
   "note": "Two real listings for different brands, not Cotopaxi vacancies. Listing availability can change. Descriptions summarized from source.",
   "listings": [
    {
     "company": "Smalls",
     "domain": "smalls.com",
     "title": "Manager, Paid Social",
     "url": "https://www.glassdoor.com/job-listing/jv?jl=1010213856639",
     "location": "Remote US",
     "employment": "Full time",
     "department": "Marketing",
     "salary": "$120K–$140K / year",
     "salary_source": "Employer provided",
     "focus": "Meta / paid acquisition",
     "summary": "The listing identifies Meta as its largest acquisition channel and seeks someone to take ownership of growth.",
     "responsibilities": [
      "Plan acquisition across paid channels, with accountability for customer acquisition cost and payback.",
      "Run growth experiments, forecast performance and adjust channel budgets.",
      "Work with analytics and creative teams; manage agencies and media partners."
     ],
     "requirements": [
      "3–5+ years in growth, performance marketing or acquisition.",
      "Hands-on paid-channel experience, preferably in DTC or subscriptions."
     ],
     "benefits": "Equity, fully paid health/vision/dental, four-day workweek and remote culture are listed.",
     "note": "The page title says Manager, Paid Social; the body also describes a broader Growth Manager remit.",
     "logo": "/brand/sources/logo-smalls.png"
    },
    {
     "company": "MaleMD",
     "domain": "malemd.com",
     "title": "Lifecycle Marketing Manager",
     "url": "https://www.glassdoor.com/job-listing/jv?jl=1010256696133",
     "location": "Remote · US time zones",
     "employment": "Full time",
     "department": "Marketing",
     "salary": "$90K–$105K / year",
     "salary_source": "Employer provided",
     "focus": "Klaviyo / email + SMS",
     "summary": "A DTC subscription brand seeking an owner for its email and SMS lifecycle program.",
     "responsibilities": [
      "Build Klaviyo journeys for welcome, abandoned checkout, cross-sell and reactivation.",
      "Manage SMS sends, promotional planning and retention campaigns.",
      "Produce emails with design support and report measurable retention results."
     ],
     "requirements": [
      "3+ years of practical Klaviyo experience.",
      "Experience with a multi-product DTC subscription catalog and SMS platforms."
     ],
     "benefits": "Performance bonus opportunity and designer support are listed.",
     "note": "The complete title in the source also specifies Klaviyo, multi-product DTC subscriptions and remote work."
    }
   ]
  }
 }
}