If the question is which technologies a site runs, a technology lookup such as BuiltWith is the right tool and ShopLeads does not replace it.
If you bought one to build prospect lists, the parts that are still missing are the brand check, the named decision-maker, the email status and the date something changed, and those are what ShopLeads starts from.
The table below says what each tool starts from and what each vendor publishes as a starting price.
Updated
BuiltWith alternatives at a glance
| Tool | What it starts from | Starting price (from the vendor's page) | Best for |
|---|---|---|---|
| ShopLeads (ours) | E-commerce stores that rules and an AI check confirm sell their own products, with the people who decide already attached | See /pricing | Finding the named decision-maker at a D2C store, with a mailbox-tested email and dated signals |
| Wappalyzer | A technology lookup, with lists built from the technology it detects | Pro $250/mo, Business $450/mo, Enterprise from $850/mo, as listed on their pricing page, Nov 12, 2026 (wappalyzer.com) | Technology lookup across the web |
| Store Leads | A directory of e-commerce storefronts you browse and filter by platform, technology and storefront data | Premium $75/mo for interactive use of their UI, Pro $250/mo as the fully featured plan with CSV export, API and MCP access, as listed on their pricing page, Nov 12, 2026 (storeleads.app) | Store research and platform-wide store lists |
| StoreInspect | A Shopify store database with contact reveals, CSV export, an API and a hosted MCP server | Free $0, Pro $99/mo for 1,000 contact reveals a month, Business $249/mo for 3,000, as listed on their pricing page, Nov 12, 2026 (storeinspect.com) | Shopify-only prospecting with a monthly reveal allowance |
| StoreCensus | A store database covering Shopify and WooCommerce | Free $0/mo, Starter $49/mo, Professional $99/mo, as listed on their pricing page, Nov 12, 2026 (storecensus.com) | A lower-cost store list; their own StoreLeads page says decision-maker name, title and email are on the Professional plan and are sourced from third-party enrichment providers, with coverage that varies |
Four reasons a technology list stops being enough.
- A stack does not qualify a company. Agencies, resellers, marketplaces, suppliers and half-built test stores run the same apps as the brands you want. ShopLeads keeps stores that sell their own products, checked with rules and an AI check over each store's own site.
- A domain cannot reply. ShopLeads names the people who decide, with a work email and LinkedIn, and runs a mailbox test on every email.
- An install is not an event. A technology that has been in place for three years is not a reason to write today. Signals are dated, and standing facts are never shown as new.
- The list arrives without the words. Each profiled store comes with a plain-text context block: its company story, what it sells, who buys, where it sells, its size, its tech stack, recent changes and key people.
What carries over, and what changes.
Carries over
- Working from technology. A store's tech stack is part of its context block, and app and tech changes are one of the dated signals, so a tech-led play still works here.
- Your trigger thinking. If your pitch depends on a specific app or platform, that logic transfers; it just arrives with a person and a date attached.
- Your sending stack. ShopLeads does not send your email. Export is free, and there is a REST API and an MCP server for your own code or your AI assistant.
- Spreadsheet habits, if you want them. Export is free and the context variables come out as columns.
Changes
- The search output changes shape. Instead of domains with a detected technology, a result is a qualified store with its people, their verified contacts and its dated signals.
- Four manual jobs disappear. Qualifying the store, finding the person, checking the mailbox and finding the timing all happen in the same search.
- Tech becomes one signal, not the whole thesis. It sits next to Meta and Google ads, hiring, new leaders, funding and product launches (Pro and Scale).
- You stop paying to look. Search, filters and export are free; credits are spent only when a contact is opened, and once per person and kind.
You pay for contacts, not for looking.
- Search, filters and export are free. Credits are spent only when a contact is opened.
- A work email with LinkedIn is 2 credits, a phone with the email and LinkedIn is 5, a store inbox or phone is 1, a full name when no contact is on file is 1, a profile is 2, and a full profile with the store's dated signals is 10.
- A contact you already opened stays open at no charge, and you are charged once per person and kind.
- Launch pricing until Dec 31, 2026: Starter $49 (regular $98) for 2,000 credits, Plus $99 (regular $198) for 4,500, Growth $149 (regular $298) for 7,500, Pro $449 (regular $898) for 25,000 plus 250 signal unlocks, Scale $1,299 (regular $2,598) for 80,000 plus 1,000. Every one of them is 50% off the regular price it goes to after the launch. Packs: 1,000 for $25, 2,500 for $49, 10,000 for $179. Subscribe before Dec 31 and keep your launch price for life, as long as you stay subscribed.
- Every plan starts with a 7-day trial and 500 free credits. A card is needed, nothing is charged until the trial ends, and you can cancel before then. Unused free credits end with the trial.
Switching costs you 500 free credits and an afternoon.
Take a technology segment you already prospect into, rebuild it here, and compare the two lists before you spend a credit.
- Day 1, sign up. A 7-day trial with 500 free credits. A card is needed, nothing is charged until the trial ends, and you can cancel before then.
- Search before you spend. Filters and search are free, so build the segment and look at the stores and the masked contacts without using a credit.
- Put the same segment side by side. Run the list you already have from your current tool next to ours. Comparing costs nothing on our side.
- Open the people you would really write to. A work email with LinkedIn is 2 credits, so 500 free credits is around 250 verified emails.
- Export, or pull it by API. Export is free, the context variables come out as columns, and ShopLeads does not send your email, so your sending tool stays as it is.
- Decide before day 7. Unused free credits end with the trial, so judge it on the replies you get from what you opened.
Three cases where a technology tool is still the right buy.
- Your question is literally which technologies a site runs, or how adoption of a technology moves over time. ShopLeads does not report technology market share.
- You need sites beyond e-commerce. We only cover e-commerce stores that sell their own products.
- You want raw technology detections to put in a product or a report, rather than people to write to.
Need the stores and people in bulk?
Enterprise data is not self-serve. We build custom data sets to your own fields, in bulk, with volume pricing per contact, priced on what you need.
Questions people ask before switching.
What is the best BuiltWith alternative for finding decision-makers?
Look for a tool that attaches people to stores rather than one that lists stores. ShopLeads starts from e-commerce stores that rules and an AI check confirm sell their own products, then gives you the people who decide there with a title, seniority, department, a work email carrying a mailbox test, mobile, direct dial and LinkedIn. A store directory answers a different question, and the table above says what each tool starts from.
Is there a cheaper alternative to BuiltWith?
BuiltWith lists Basic at $295 a month, Pro at $495 and Team at $995, as listed on their pricing page, Nov 12, 2026 (builtwith.com), and Wappalyzer lists Pro at $250 a month, Business at $450 and Enterprise from $850, as listed on their pricing page, Nov 12, 2026 (wappalyzer.com). For e-commerce specifically, StoreInspect lists a free tier and Pro at $99 a month (storeinspect.com, as listed on their pricing page, Nov 12, 2026) and StoreCensus lists a free tier and Starter at $49 a month (storecensus.com, as listed on their pricing page, Nov 12, 2026). ShopLeads plans are on the pricing page, and search, filters and export are free.
Can I find stores by the apps they have installed?
Yes. Stores can be filtered by the apps and technologies installed, by exact name, and by the gaps where one is missing: no email or SMS platform, no SMS, no reviews app, no subscriptions, no loyalty, no helpdesk and no upsell. The same filters work in the app, over the REST API and through the MCP server, and counting a segment is free.
How do Shopify app developers find merchants to pitch?
Filter the store list down to the stores the app fits, by platform, monthly sales band, country, vertical, the apps already installed and the gaps where one is missing, then read the people attached to those stores. Each person carries a title, seniority, department and a work email with a mailbox test, so the pitch goes to the person who owns the decision rather than a shared inbox. Searching and counting are free, so the segment can be sized before anything is spent.
Which stores does ShopLeads cover?
E-commerce stores that sell their own products, on shopify, bigcommerce, woocommerce, magento, salesforce_commerce, wix, squarespace and square. Marketplaces, resellers, dropship and print-on-demand stores are filtered out on purpose by rules and an AI check run over each store website, so if those are your buyers ShopLeads is the wrong tool.
Is ShopLeads free to try?
Yes. A new account starts on a 7-day trial with 500 free credits. Card required, nothing is charged until the trial ends, and you can cancel before then. Search, filters and export are free, so credits are spent only when you open a contact, and the plans are on the pricing page.