ShopLeads is compared most often with three kinds of tool: a store directory such as StoreLeads, a technology lookup such as BuiltWith, and a general B2B people database such as Apollo.
Each covers one slice of selling to e-commerce brands, which is why the common setup is three bills, three exports and a spreadsheet join before anyone writes an email.
The pages below take each one row by row, including what ShopLeads does not do.
Updated
Pick the tool you are comparing us with.
A store directory gives you domains and info@ inboxes. ShopLeads gives you the person who decides, their email status and a dated reason to write.
Read the comparisonA technology lookup tells you what a site runs. ShopLeads starts from the store and the person, and treats app and tech changes as dated signals.
Read the comparisonA general B2B database covers every market. ShopLeads covers one: brands that sell their own products, and the people who decide there.
Read the comparisonSelling to D2C brands is three questions, not one.
Each of these tools answers one of them well. The reason teams end up with all three is that a list of stores, a list of technologies and a list of people are not the same list.
1. Which stores count?
Not every e-commerce domain is a brand you can sell to. ShopLeads keeps stores that sell their own products: marketplaces, resellers, dropship and print-on-demand stores are filtered out by rules and an AI check.
2. Who decides there?
A domain cannot reply to you. ShopLeads names the people who decide, with a work email and LinkedIn, and a mailbox test on every email: verified, or unconfirmed when the server accepts any address.
3. Why write this week?
Signals are dated events that give you a reason to reach out: Meta and Google ads, hiring, new leaders, funding, app and tech changes, and product launches. Signals are open on every plan and priced in credits: 10 credits a store on a plan, 20 on the free trial. Pro and Scale include signal unlocks every month.
ShopLeads comes from the team behind 1,000+ interested D2C replies, which is where this three-part definition of the job came from.
One bill, and only for contacts you open.
- Search, filters and export are free. Credits are spent only when a contact is opened.
- A contact you already opened stays open at no charge, and you are charged once per person and kind.
- Launch pricing until Dec 31, 2026: Starter $49 (regular $98) for 2,000 credits, Plus $99 (regular $198) for 4,500, Growth $149 (regular $298) for 7,500, Pro $449 (regular $898) for 25,000 plus 250 signal unlocks, Scale $1,299 (regular $2,598) for 80,000 plus 1,000. Every one of them is 50% off the regular price it goes to after the launch. Packs: 1,000 for $25, 2,500 for $49, 10,000 for $179. Subscribe before Dec 31 and keep your launch price for life, as long as you stay subscribed.
- Every plan starts with a 7-day trial and 500 free credits. A card is needed, nothing is charged until the trial ends, and you can cancel before then. Unused free credits end with the trial.
The alternatives pages are for switching, not scoring.
These pages are head-to-head. If you have already decided to move off a tool and want to know what carries over, what changes and what the first week looks like, start here instead.
Alternatives to StoreLeads, BuiltWith and Apollo · StoreLeads alternative · BuiltWith alternative · Apollo alternative
Or read the long version: StoreLeads vs BuiltWith vs Apollo, a ShopLeads view.
Need the stores and people in bulk?
Enterprise data is not self-serve. We build custom data sets to your own fields, in bulk, with volume pricing per contact, priced on what you need.
Questions people ask when comparing tools.
What is the best tool to find Shopify stores and the decision-makers at them?
The job is three things: a list of stores that really are brands selling their own products, the named people who decide at them, and a check that the email will land. So the question is whether one tool does all three or you stitch three together. ShopLeads does the three in one search: stores confirmed by rules and an AI check, the people with title, seniority and department, and a work email carrying a mailbox test. The pages above line it up against a store directory, a technology lookup and a general database, and say where each of those is the better buy.
What are the main StoreLeads alternatives?
The tools that come up next to a store directory are StoreCensus and StoreInspect for e-commerce store data, BuiltWith and Wappalyzer for technology lookups, and Apollo for a general B2B people database. ShopLeads sits in a different place: stores confirmed by rules and an AI check, with the decision-makers attached. The StoreLeads alternative page lists each one with what it starts from and the starting price each vendor publishes.
Can I find stores by the apps they have installed?
Yes. Stores can be filtered by the apps and technologies installed, by exact name, and by the gaps where one is missing: no email or SMS platform, no SMS, no reviews app, no subscriptions, no loyalty, no helpdesk and no upsell. The same filters work in the app, over the REST API and through the MCP server, and counting a segment is free.
How do agencies find Shopify stores that need their service?
Start from the gap the service fixes: filter for stores with no email or SMS platform, no reviews app, no subscriptions, no loyalty, no helpdesk or no upsell, then narrow by platform, monthly sales band, country and vertical. Add a signal filter, such as Meta or Google ads activity, hiring, a new leader, funding or an app change, so every store you open did something worth writing about. The people who decide at those stores sit on the same page, with their email status and a plain-text context block.
Is ShopLeads free to try?
Yes. A new account starts on a 7-day trial with 500 free credits. Card required, nothing is charged until the trial ends, and you can cancel before then. Search, filters and export are free, so credits are spent only when you open a contact, and the plans are on the pricing page.