If what you need is a directory to browse and filter e-commerce storefronts, Store Leads does that job and there is no reason to replace it.
If what you need is the decision-maker at a D2C store, their email status and a dated reason to write this week, that is what ShopLeads is built for: stores confirmed by rules and an AI check, the people attached to them, and credits spent only when you open a contact.
The table below says what each tool starts from and what each vendor publishes as a starting price.
Updated
StoreLeads alternatives at a glance
| Tool | What it starts from | Starting price (from the vendor's page) | Best for |
|---|---|---|---|
| ShopLeads (ours) | E-commerce stores that rules and an AI check confirm sell their own products, with the people who decide already attached | See /pricing | Finding the named decision-maker at a D2C store, with a mailbox-tested email and dated signals |
| StoreCensus | A store database covering Shopify and WooCommerce | Free $0/mo, Starter $49/mo, Professional $99/mo, as listed on their pricing page, Nov 12, 2026 (storecensus.com) | A lower-cost store list; their own StoreLeads page says decision-maker name, title and email are on the Professional plan and are sourced from third-party enrichment providers, with coverage that varies |
| StoreInspect | A Shopify store database with contact reveals, CSV export, an API and a hosted MCP server | Free $0, Pro $99/mo for 1,000 contact reveals a month, Business $249/mo for 3,000, as listed on their pricing page, Nov 12, 2026 (storeinspect.com) | Shopify-only prospecting with a monthly reveal allowance |
| BuiltWith | A web-wide technology lookup, not e-commerce only | Basic $295/mo, Pro $495/mo, Team $995/mo, as listed on their pricing page, Nov 12, 2026 (builtwith.com) | Technology research across the web |
| Apollo | A general B2B people database with sequences | See the Apollo pricing page: we do not quote a price we have not read today | Buyers outside e-commerce, and sending from the same tool |
Four reasons a store list stops being enough.
- The list is wider than your market. A directory of storefronts can include industrial suppliers, resellers and other businesses that are not D2C brands. ShopLeads checks every store with rules and an AI check run over its own website, and keeps the ones that sell their own products.
- info@ is a triage queue. A shared inbox is read by whoever is on it that morning. ShopLeads names the people who decide, with a work email and LinkedIn.
- Enrichment happens after the export, which is where lists go stale. Here the person, the email status and the store context are on the same page as the store, in the same search.
- Nothing tells you when. Signals are dated events — Meta and Google ads, hiring, new leaders, funding, app and tech changes, product launches — and they are open on every plan, priced in credits: 10 credits a store, 20 on the free trial, with monthly signal unlocks included on Pro and Scale.
What carries over, and what changes.
Carries over
- How you pick stores. You still build a segment with filters, look at it before you commit, and export when you are happy.
- Your sending stack. ShopLeads does not send your email. Export is free, and there is a REST API and an MCP server, so the contacts land in the tool you already use.
- Your definition of a good store. If you work from a domain list today, you can keep working from stores: the people hang off the store, not the other way round.
- Store-level contacts. Store inboxes and phones are still there, at 1 credit, when the brand really is best reached that way.
Changes
- The unit of work becomes a person. A result is someone who decides, with a verified work email and LinkedIn, rather than a domain to enrich later.
- Verification stops being a separate bill. Every email carries a mailbox test, shown as verified or unconfirmed when the mail server accepts any address.
- Timing becomes part of the search. Dated signals tell you which of your qualified stores did something worth writing about, with the real date on every event (Pro and Scale).
- Writing gets shorter. Each profiled store comes with a plain-text context block: company story, what it sells, who buys, where it sells, size, tech stack, recent changes and key people.
- You pay per contact, not per seat-month of browsing. Search, filters and export are free; credits are spent only when a contact is opened.
You pay for contacts, not for looking.
- Search, filters and export are free. Credits are spent only when a contact is opened.
- A work email with LinkedIn is 2 credits, a phone with the email and LinkedIn is 5, a store inbox or phone is 1, a full name when no contact is on file is 1, a profile is 2, and a full profile with the store's dated signals is 10.
- A contact you already opened stays open at no charge, and you are charged once per person and kind.
- Launch pricing until Dec 31, 2026: Starter $49 (regular $98) for 2,000 credits, Plus $99 (regular $198) for 4,500, Growth $149 (regular $298) for 7,500, Pro $449 (regular $898) for 25,000 plus 250 signal unlocks, Scale $1,299 (regular $2,598) for 80,000 plus 1,000. Every one of them is 50% off the regular price it goes to after the launch. Packs: 1,000 for $25, 2,500 for $49, 10,000 for $179. Subscribe before Dec 31 and keep your launch price for life, as long as you stay subscribed.
- Every plan starts with a 7-day trial and 500 free credits. A card is needed, nothing is charged until the trial ends, and you can cancel before then. Unused free credits end with the trial.
Switching costs you 500 free credits and an afternoon.
You do not have to cancel anything to find out. Run your existing store list next to the same segment here, because looking costs nothing on our side.
- Day 1, sign up. A 7-day trial with 500 free credits. A card is needed, nothing is charged until the trial ends, and you can cancel before then.
- Search before you spend. Filters and search are free, so build the segment and look at the stores and the masked contacts without using a credit.
- Put the same segment side by side. Run the list you already have from your current tool next to ours. Comparing costs nothing on our side.
- Open the people you would really write to. A work email with LinkedIn is 2 credits, so 500 free credits is around 250 verified emails.
- Export, or pull it by API. Export is free, the context variables come out as columns, and ShopLeads does not send your email, so your sending tool stays as it is.
- Decide before day 7. Unused free credits end with the trial, so judge it on the replies you get from what you opened.
Three cases where a directory is still the right buy.
- Your questions are about stores rather than people: browsing a platform's storefronts, or tracking how a technology spreads across them. ShopLeads is not a store research tool and does not report that.
- Your buyers are marketplaces, resellers, dropship or print-on-demand stores. We filter those out on purpose, so we would hide exactly who you want.
- info@ works for your offer. A named, mailbox-tested contact is what credits pay for, so if you do not need one, do not pay for one.
Need the stores and people in bulk?
Enterprise data is not self-serve. We build custom data sets to your own fields, in bulk, with volume pricing per contact, priced on what you need.
Questions people ask before switching.
What is the best StoreLeads alternative for finding decision-makers?
Look for a tool that attaches people to stores rather than one that lists stores. ShopLeads starts from e-commerce stores that rules and an AI check confirm sell their own products, then gives you the people who decide there with a title, seniority, department, a work email carrying a mailbox test, mobile, direct dial and LinkedIn. A store directory answers a different question, and the table above says what each tool starts from.
Is there a cheaper alternative to Store Leads?
Store Leads lists Premium at $75 a month, Pro at $250, Elite at $450 and Enterprise at $950, as listed on their pricing page, Nov 12, 2026 (storeleads.app). Lower entry prices are published elsewhere: StoreCensus lists a free tier and Starter at $49 a month (storecensus.com, as listed on their pricing page, Nov 12, 2026) and StoreInspect lists a free tier and Pro at $99 a month (storeinspect.com, as listed on their pricing page, Nov 12, 2026). ShopLeads plans are on the pricing page, where search, filters and export are free and credits are spent only when you open a contact.
Does Store Leads include contact emails?
Read that on their own site: the Store Leads pricing page sets out what each plan includes, as listed on their pricing page, Nov 12, 2026 (storeleads.app), and we do not restate a competitor feature list here because it changes. On the ShopLeads side every person comes with a work email that carries a mailbox test, shown as verified, or unconfirmed when the mail server accepts any address or the check could not confirm it, plus mobile, direct dial and LinkedIn where they exist.
How do agencies find Shopify stores that need their service?
Start from the gap the service fixes: filter for stores with no email or SMS platform, no reviews app, no subscriptions, no loyalty, no helpdesk or no upsell, then narrow by platform, monthly sales band, country and vertical. Add a signal filter, such as Meta or Google ads activity, hiring, a new leader, funding or an app change, so every store you open did something worth writing about. The people who decide at those stores sit on the same page, with their email status and a plain-text context block.
Can I find stores by the apps they have installed?
Yes. Stores can be filtered by the apps and technologies installed, by exact name, and by the gaps where one is missing: no email or SMS platform, no SMS, no reviews app, no subscriptions, no loyalty, no helpdesk and no upsell. The same filters work in the app, over the REST API and through the MCP server, and counting a segment is free.
Is ShopLeads free to try?
Yes. A new account starts on a 7-day trial with 500 free credits. Card required, nothing is charged until the trial ends, and you can cancel before then. Search, filters and export are free, so credits are spent only when you open a contact, and the plans are on the pricing page.