BuiltWith is a technology lookup: it tells you which technologies a site runs, across the web rather than e-commerce only.
ShopLeads starts from e-commerce stores that rules and an AI check confirm sell their own products, filters them by the apps and technologies installed or missing, and attaches the people who decide there with a mailbox-tested work email and dated signals.
Use a technology lookup when the question is about technology. Use ShopLeads when the question is who to write to at a brand that runs it.
Updated
A technology list is evidence. It is not a prospect list.
- A detected technology does not tell you whether a site is a brand you can sell to. Agencies, resellers, marketplaces, suppliers and test stores run the same apps as the brands you want.
- ShopLeads keeps e-commerce stores that sell their own products, checked with rules and an AI check run over each store's own website. Marketplaces, resellers, dropship and print-on-demand stores are filtered out.
- Every qualified store comes with its people: the ones who decide, with a work email and LinkedIn, and a mailbox test on every email.
- App and tech changes are one of the dated signals, next to Meta and Google ads, hiring, new leaders, funding and product launches. Signals are open on every plan and priced in credits: 10 credits a store on a plan, 20 on the free trial. Pro and Scale include signal unlocks every month.
- The store's tech stack is also part of its plain-text context block, with its company story, what it sells, who buys, where it sells, its size, recent changes and key people.
- Search, filters and export are free. Credits are spent only when you open a contact.
BuiltWith next to ShopLeads
| BuiltWith | ShopLeads | |
|---|---|---|
| The question it answers | Which technologies a site uses, and which sites use a technology | Which e-commerce brands sell their own products, who decides there, and why to write this week |
| What a result is | A domain and the technology detected on it | A store, its people, their verified contacts, its dated signals and its context block |
| Is it a brand you can sell to? | A technology list does not ask. Agencies, resellers and suppliers can all run the same stack | Rules and an AI check on every store, so what you get back are stores that sell their own products |
| Who you reach | Check their own site for what contact data is included | The people who decide, with a work email and LinkedIn, plus store inboxes and phones |
| Email status | Check their own site for what verification is included | A mailbox test on every email, shown as verified or unconfirmed |
| Reason to write now | A technology added or dropped | Dated signals, including app and tech changes, with the real date on every event (Pro and Scale) |
| What costs money | Check their own pricing page | Search, filters and export are free. Credits are spent only when a contact is opened, once per person and kind |
| From your own code | Check their own site for the current API | A REST API and an MCP server. Search is free with contacts masked, and only unlock_contacts spends credits |
Four jobs stand between a technology list and a sent email.
This is the part that takes the week. A list of stores running a given app is cheap to get and expensive to use.
- Qualify the store. Decide which of those domains are brands that sell their own products, rather than resellers, marketplaces or agencies running a client's stack.
- Find the person. Work out who runs email, ads or operations there, and get their work email and LinkedIn.
- Check the mailbox. Know whether that address accepts mail before you send to it.
- Find the timing. A technology that has been installed for three years is not a reason to write today.
ShopLeads does these four in the same search, and search is free, so you only spend credits on the people you decide to open.
If your question really is about technology, we are the wrong tool.
- ShopLeads is not a technology research tool. We do not report how a technology's share moves across the web, and we do not cover sites outside e-commerce.
- We only cover e-commerce stores that sell their own products. Marketplaces, resellers, dropship and print-on-demand stores are filtered out on purpose.
- ShopLeads does not send your email. Export, or pull by API, into the tool you already send with.
- Signals, including app and tech changes as dated events, are open on every plan and priced in credits: 10 credits a store, with monthly unlocks included on Pro and Scale.
One bill, and only for the contacts you open.
- Search, filters and export are free. Credits are spent only when a contact is opened.
- A work email with LinkedIn is 2 credits, a phone with the email and LinkedIn is 5, a store inbox or phone is 1, a full name when no contact is on file is 1, a profile is 2, and a full profile with the store's dated signals is 10.
- A contact you already opened stays open at no charge, and you are charged once per person and kind.
- Launch pricing until Dec 31, 2026: Starter $49 (regular $98) for 2,000 credits, Plus $99 (regular $198) for 4,500, Growth $149 (regular $298) for 7,500, Pro $449 (regular $898) for 25,000 plus 250 signal unlocks, Scale $1,299 (regular $2,598) for 80,000 plus 1,000. Every one of them is 50% off the regular price it goes to after the launch. Packs: 1,000 for $25, 2,500 for $49, 10,000 for $179. Subscribe before Dec 31 and keep your launch price for life, as long as you stay subscribed.
- Every plan starts with a 7-day trial and 500 free credits. A card is needed, nothing is charged until the trial ends, and you can cancel before then. Unused free credits end with the trial.
Need the stores and people in bulk?
Enterprise data is not self-serve. We build custom data sets to your own fields, in bulk, with volume pricing per contact, priced on what you need.
Questions people ask when comparing the two.
What is the difference between ShopLeads and BuiltWith?
A technology lookup tells you what a site runs; ShopLeads tells you which e-commerce brands those are and who decides at them. The technology is a filter here rather than the answer: you can search stores by the apps installed, by exact name, or by the gaps where one is missing, and every matching store comes with the people who decide, their email status and dated signals. BuiltWith covers the whole web, while ShopLeads covers e-commerce stores that sell their own products.
Is there a cheaper alternative to BuiltWith?
BuiltWith lists Basic at $295 a month, Pro at $495 and Team at $995, as listed on their pricing page, Nov 12, 2026 (builtwith.com), and Wappalyzer lists Pro at $250 a month, Business at $450 and Enterprise from $850, as listed on their pricing page, Nov 12, 2026 (wappalyzer.com). For e-commerce specifically, StoreInspect lists a free tier and Pro at $99 a month (storeinspect.com, as listed on their pricing page, Nov 12, 2026) and StoreCensus lists a free tier and Starter at $49 a month (storecensus.com, as listed on their pricing page, Nov 12, 2026). ShopLeads plans are on the pricing page, and search, filters and export are free.
Can I find stores by the apps they have installed?
Yes. Stores can be filtered by the apps and technologies installed, by exact name, and by the gaps where one is missing: no email or SMS platform, no SMS, no reviews app, no subscriptions, no loyalty, no helpdesk and no upsell. The same filters work in the app, over the REST API and through the MCP server, and counting a segment is free.
How do Shopify app developers find merchants to pitch?
Filter the store list down to the stores the app fits, by platform, monthly sales band, country, vertical, the apps already installed and the gaps where one is missing, then read the people attached to those stores. Each person carries a title, seniority, department and a work email with a mailbox test, so the pitch goes to the person who owns the decision rather than a shared inbox. Searching and counting are free, so the segment can be sized before anything is spent.
Which stores does ShopLeads cover?
E-commerce stores that sell their own products, on shopify, bigcommerce, woocommerce, magento, salesforce_commerce, wix, squarespace and square. Marketplaces, resellers, dropship and print-on-demand stores are filtered out on purpose by rules and an AI check run over each store website, so if those are your buyers ShopLeads is the wrong tool.
Is ShopLeads free to try?
Yes. A new account starts on a 7-day trial with 500 free credits. Card required, nothing is charged until the trial ends, and you can cancel before then. Search, filters and export are free, so credits are spent only when you open a contact, and the plans are on the pricing page.