StoreLeads is a store directory: you browse and filter e-commerce storefronts by platform, technology and storefront data, and the contact detail is a store-level one.
ShopLeads starts from stores that rules and an AI check confirm sell their own products, then attaches the people who decide there, each with a work email that carries a mailbox test, dated signals and a plain-text context block to write from.
Use a directory when the question is about stores. Use ShopLeads when the question is who to write to, and why this week.
Updated
A store list is a starting point. A person is a reply.
- A store list can include industrial suppliers, resellers and other businesses that are not D2C brands. ShopLeads checks every store with rules and an AI check, run over the store's own website, and keeps the ones that sell their own products.
- An info@ inbox is a shared mailbox that someone triages. ShopLeads names the people who decide, with a work email and LinkedIn.
- Every email gets a mailbox test, and the status sits next to it: verified, or unconfirmed when the mail server accepts any address or the check could not confirm it.
- Signals are dated events that give you a reason to reach out now: Meta and Google ads, hiring, new leaders, funding, app and tech changes, and product launches. Signals are open on every plan and priced in credits: 10 credits a store on a plan, 20 on the free trial. Pro and Scale include signal unlocks every month.
- Each profiled store comes with a plain-text context block: its company story, what it sells, who buys, where it sells, its size, its tech stack, recent changes and key people.
- Search, filters and export are free. Credits are spent only when you open a contact.
StoreLeads next to ShopLeads
| StoreLeads | ShopLeads | |
|---|---|---|
| What you start from | A directory of stores you can browse and filter, by platform, technology and storefront data | Stores that rules and an AI check confirm sell their own products, filtered the same way, with the people already attached |
| Who you reach | Store-level contact details, typically a public inbox such as info@ | The people who decide, with a work email and LinkedIn, and store inboxes and phones when you want them |
| Email status | Check their own site for what verification is included | A mailbox test on every email, shown as verified or unconfirmed |
| Reason to write now | Changes to a store and its technology | Dated signals: Meta and Google ads, hiring, new leaders, funding, app and tech changes and product launches. Every event shows its real date, and standing facts are never shown as new (Pro and Scale) |
| Writing the email | Store fields you format yourself | A plain-text context block per store, plus template variables that come out as columns when you export |
| What costs money | Check their own pricing page | Search, filters and export are free. Credits are spent only when a contact is opened, once per person and kind |
| From your own code | Check their own site for the current API | A REST API and an MCP server. Search is free with contacts masked, and only unlock_contacts spends credits |
The store list is step one of four. We made it one step.
Starting from a store directory
Export the domains. Decide by hand which ones are really D2C brands. Push the list through a people tool to find someone with a title worth writing to. Run a verifier so you are not sending to guesses. Join it all back together in a spreadsheet. You still have no idea which of those stores did anything this week.
Starting from ShopLeads
Filter the stores, see the people and their masked contacts for free, then open only the ones you would actually write to. The email status, the dated signals and the context block are already on the page, and the same fields come out as columns when you export.
If a directory is what you need, use a directory.
- If your question is about stores rather than people — browsing a platform's storefronts, or tracking how a technology spreads across them — that is what a store directory is built for, and we do not try to replace it.
- If you are happy writing to info@, you do not need us. ShopLeads costs credits because finding and verifying a named person costs us something.
- ShopLeads only covers e-commerce stores that sell their own products. Marketplaces, resellers, dropship and print-on-demand stores are filtered out on purpose, so if those are your buyers, we are the wrong tool.
- ShopLeads does not send your email. Export, or pull by API, into the tool you already send with.
One bill, and only for the contacts you open.
- Search, filters and export are free. Credits are spent only when a contact is opened.
- A work email with LinkedIn is 2 credits, a phone with the email and LinkedIn is 5, a store inbox or phone is 1, a full name when no contact is on file is 1, a profile is 2, and a full profile with the store's dated signals is 10.
- A contact you already opened stays open at no charge, and you are charged once per person and kind.
- Launch pricing until Dec 31, 2026: Starter $49 (regular $98) for 2,000 credits, Plus $99 (regular $198) for 4,500, Growth $149 (regular $298) for 7,500, Pro $449 (regular $898) for 25,000 plus 250 signal unlocks, Scale $1,299 (regular $2,598) for 80,000 plus 1,000. Every one of them is 50% off the regular price it goes to after the launch. Packs: 1,000 for $25, 2,500 for $49, 10,000 for $179. Subscribe before Dec 31 and keep your launch price for life, as long as you stay subscribed.
- Every plan starts with a 7-day trial and 500 free credits. A card is needed, nothing is charged until the trial ends, and you can cancel before then. Unused free credits end with the trial.
Need the stores and people in bulk?
Enterprise data is not self-serve. We build custom data sets to your own fields, in bulk, with volume pricing per contact, priced on what you need.
Questions people ask when comparing the two.
What is the difference between ShopLeads and StoreLeads?
A store directory answers questions about stores; ShopLeads answers questions about people and timing. ShopLeads keeps the store filters you would expect, including platform, monthly sales band, country, vertical and the apps installed, then attaches the people who decide at each store with a title, seniority, work email and LinkedIn. Every email carries a mailbox test, shown as verified or unconfirmed, and dated signals say what changed at that store and when.
Is there a cheaper alternative to Store Leads?
Store Leads lists Premium at $75 a month, Pro at $250, Elite at $450 and Enterprise at $950, as listed on their pricing page, Nov 12, 2026 (storeleads.app). Lower entry prices are published elsewhere: StoreCensus lists a free tier and Starter at $49 a month (storecensus.com, as listed on their pricing page, Nov 12, 2026) and StoreInspect lists a free tier and Pro at $99 a month (storeinspect.com, as listed on their pricing page, Nov 12, 2026). ShopLeads plans are on the pricing page, where search, filters and export are free and credits are spent only when you open a contact.
Does Store Leads include contact emails?
Read that on their own site: the Store Leads pricing page sets out what each plan includes, as listed on their pricing page, Nov 12, 2026 (storeleads.app), and we do not restate a competitor feature list here because it changes. On the ShopLeads side every person comes with a work email that carries a mailbox test, shown as verified, or unconfirmed when the mail server accepts any address or the check could not confirm it, plus mobile, direct dial and LinkedIn where they exist.
Can I find stores by the apps they have installed?
Yes. Stores can be filtered by the apps and technologies installed, by exact name, and by the gaps where one is missing: no email or SMS platform, no SMS, no reviews app, no subscriptions, no loyalty, no helpdesk and no upsell. The same filters work in the app, over the REST API and through the MCP server, and counting a segment is free.
How do Shopify app developers find merchants to pitch?
Filter the store list down to the stores the app fits, by platform, monthly sales band, country, vertical, the apps already installed and the gaps where one is missing, then read the people attached to those stores. Each person carries a title, seniority, department and a work email with a mailbox test, so the pitch goes to the person who owns the decision rather than a shared inbox. Searching and counting are free, so the segment can be sized before anything is spent.
Is ShopLeads free to try?
Yes. A new account starts on a 7-day trial with 500 free credits. Card required, nothing is charged until the trial ends, and you can cancel before then. Search, filters and export are free, so credits are spent only when you open a contact, and the plans are on the pricing page.